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Launch of ‘Plastic lao, Thaila pao’ campaign with Hindustan Coca-Cola Beverages, UNDP and BMC

CSR activity of HCCB

Bhubaneswar Municipal Corporation (BMC), Hindustan Coca-Cola Beverages Pvt Ltd (HCCB) and United Nations Development Programme (UNDP) joined hands to launch the ‘Plastic lao, Thaila pao’ campaign today at Ekamra Haat in Bhubaneswar. The campaign is supported by Industrial Development Corporation Odisha (IDCO) through CORE, a local NGO working towards waste management.

As part of the campaign, a mini material recovery stall has been set up in the premises of Ekamra Haat to promote responsible use of plastic and its disposal. The eco exchange stall will be operative on all days till 18th December, from 11 am to 5 pm. The visitors will be encouraged to bring waste plastic products and exchange the same for recycled cloth bags.

The objective of the campaign is to emphasise that plastics have value, which needs to be recovered and recycled into useful products. This will help achieve better livelihoods for safai sathis or waste pickers from the informal sector. The campaign also highlights the role of the public in the waste value chain, to move towards a responsibility driven society. It aims at bringing about this behavioural change by encouraging segregation of plastic waste.

The campaign was inaugurated by Dr. Bhakta Kabi Das, CGM (P/C) – IDCO, Suvendu Sahoo, Deputy Commissioner-BMC, Prabhjot Sodhi, Head-Circular Economy, UNDP, Abha Mishra, State Head-UNDP, and Susmita Subhadarshini Behera, Manager-HCCB.

This campaign is part of a pan-India project, which UNDP India is running in partnership with Hindustan Coca-Cola Beverages Private Limited and other partners. The campaign was first launched in New Delhi with New Delhi Municipal Corporation on 3rd October this year. So far 4 metric tonnes of plastic waste have been collected through this campaign.

CSR activity of HCCB

About Plastic Waste Management Programme

This programme, supported by Hindustan Coca-Cola Beverages Private Limited and UNDP, is a pan-India initiative designed to minimize the damage and risks posed to the environment and to human health due to uncollected plastic waste. We are working to enhance sustainable waste management practices by deploying a model of segregation and collection that improves the use of resources, in line with the Government of India’s Swachh Bharat Mission.

We place safai sathis at the centre of this process, helping to improve their socio-economic conditions. Our aim is to manage about 85,000 MT of plastic waste as we expand to 50 cities through our swachhta kendras (material recovery facilities) and engage with 30,000 plus safai sathis.

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