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Hon'ble Chief Minister of Madhya Pradesh inaugrates a reverse vending machine that recycles PET bottles

Project is a part of UNDP and Hindustan Coca-Cola Beverages partnership agreement, to launch plastic waste recycling projects in 50 Indian cities

Bhopal, June 5, 2018: Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh and Mrs. Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages (HCCB) Pvt. Ltd, inaugurated the first Reverse Vending Machine (RVM) at Vallabh Bhawan (Mantralaya), this morning.

This machine collects PET bottles and flakes (cuts) them instantly, thereby reducing the volume of the used PET bottle by upto 85%. It has auto on and off feature and hence the machine only starts when a bottle is dropped inside. The machine has the capacity of flaking 500 bottles in an hour and also has storage capacity of 500-600 bottles pieces, inside the machine.

In order to encourage a wide adoption and usage of this machine, so that people do not throw away used PET bottles, thereby littering the environment, the RVM uses a digital reward system. The machine rewards a person that puts a used PET bottle in the machine and chooses to be recognised by the machine by inserting their mobile number. The machine will send an SMS to the mobile number, thanking the person for participating in clean India campaign, along with a coupon code from Paytm equivalent of Rs 0.50/-. The person will get a credit of Rs 0.50 in their e-wallet once they use this coupon code while making any transaction through paytm. The machine also comes with a 16"? screen. This screen can show video / messages / contents of swachhta mission, government programs etc.

The installation of this machine is a part of the UNDP India – HCCB partnership that aims to create a model that ensures a circular economy for plastic waste by generating value out of used plastic, thereby reducing litter. Plastics, because of its many attractive properties, such as lightweight, high strength and ease of processing, meet a large share of the materials needs of man, at a comparatively lesser cost thereby causing lesser environmental implications. However, a general callousness towards disposal and recycling of used plastic, is leading to this most useful material ending up in landfills or by the roadside.

In Bhopal, UNDP India and HCCB is partnering with the Bhopal Municipal Corporation for the plastic waste recycling mission.

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