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Vijayawada, September 25, 2019: Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd – one of India’s top FMCG companies – won the prestigious National Water Mission Award 2019 for its robust water management practices at its factory located at Atmakuru in Guntur district. HCCB received the award under the category – ‘Increasing Water Use Efficiency by 20 per cent (Industries/Corporate)’ - at a function held in Vigyan Bhawan, New Delhi this evening. HCCB is one of the four corporates to have won this award for 2019.
Shri Gajendra Singh Shekhawat, Hon’ble Minister for Jal Shakti in the presence of Shri Rattan Lal Kataria, Hon’ble Minister of State for Jal Shakti, Social Justice & Empowerment handed over the award to G S Raghu, VP, Quality, Safety and Environment, HCCB and P V R Kumar, VP and Cluster Head South, Supply Chain, HCCB at Vigyan Bhawan in New Delhi.
During the on-site assessment, the jury and panel members for the award evaluated HCCB’s work in the areas of (1) water replenishment (2) efficient usage and (3) consistent reduction in water usage, in factory operations. The factory has brought about a 22% optimisation in water usage over the last 36 months.
HCCB’s ongoing efforts to augment its water management practices through installation of water treatment plant towards ensuring zero liquid discharge, back wash recovery system, bottle washer recovery schemes, and reduction in water usage through optimisations in the PET water rinses and CIP (Clean-In-Place), got it the award.
HCCB’s work in the area of water conservation through rain water storage and harvesting projects in Nidumukkala and Kantheru village; and roof water harvesting project at Regional Agricultural Research station, Guntur, were the other projects that were recognised. Along with these and other water projects, HCCB has created a rain water harvesting potential of 5 lakh kilolitres of rain water, in and around Atmakuru.
Reflecting on the significance of the award, Dinesh Jadhav, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages, said, “We have consistently given ourselves targets and challenges, which are often tougher than the prevailing norms, on water management. The National Mission Award to the Atmakuru factory has only renewed our ambition to consistently be better.”
The awardees for this program were selected from a pool of 140 entries from all over the country. Based on a well-defined framework covering the five goals of the National Water Mission, the awards were segregated in 10 categories. This included a rigorous on-site assessment process by a jury of eminent panellists headed by Shri Shashi Shekhar, former Secretary, Ministry of Water Resources.
Established in 1999, HCCB’s factory in Atmakuru has 4 manufacturing lines, spread over 42 acres.
HCCB is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2.5 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 60 different products in 9 different categories.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092