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Lives of around 2780 people of the Challapalem and Kapugunneri villages located in Srikalahasti Mandal in Chittoor District have positively impacted from the Model Village Initiatives of Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. HCCB dedicated the two villages to the community at a function held at the Mandal primary school premise of Challapalem and Mandal Upper Primary School at Kapugunneri yesterday. Automatic water dispensing system with smart card for Any Time Water (ATW) and a smart classroom were inaugurated in both the villages during the walk though tours.
A culvert that was built to connect neighboring hamlets to the main village is showcased Apart from Safe Drinking Water and Primary Education, some of the other infrastructure development programmes implemented in the two villages pertain to Access to Health, Sustainable Agriculture Support, Economic Empowerment of Women, Sanitation and World Without Waste. The objective of the programme is to provide the communities with education, skill development opportunities, civic amenities and create awareness around sanitation, hygiene and water conservation.
In its efforts to economically empower the women, HCCB has also helped create several Self-Help Groups (SHGs) in the two villages. Over 278 women received skill building training sessions for tailoring, fabric painting and for preparing millet-based snacks to help the women manage their funds and enhance their earnings.
Appreciating the partnership between HCCB and the local community, Mr Balaji Naik-Mandal Parishad Development Officer said, “It was a humbling experience to walk around the village and witness how HCCB’s model village initiatives have been positively impacting so many people from the community. The impact from initiatives like these encourages us to continue to focus on growing with our community sustainably.” in the function at Mandal Upper Primary School, Kapugunneri.
The HCCB model village initiatives in the two villages are based on the findings of an extensive study report and collective opinion of village community and panchayat leaders. Also present at the ceremony was Mr. Mohan Singh VP-Supply Chain, Mr. M. Chandrasekar, AVP, Public Affairs and Communication, Mr. S Rajkumar, Factory Manager, Mr. Balaji Naik, Mandal Parishad Development Officer, Ms. Bhuvaneswari, Mandal Education Officer, and Ms. Sarada, Village Panchayat Secretary.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
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Kodigehalli Post, Bangalore - 560092