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Hapur: Continuing with its Model Village Initiatives, Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd formally dedicated two more villages in Hapur District, namely Nandpur and Nangla to the community at two separate functions held this morning. A water ATM at the Nandpur village and a smart class room at the Nangla village were inaugurated to mark the occasion. Around 1000 families in the two villages, which are situated around HCCB’s factory in Dasna, are likely to benefit from the infrastructure facilities provided under the HCCB model village initiatives.
Apart from Safe Drinking Water and Pre-Primary Education, some of the other infrastructure development programmes implemented in the two villages pertain to Access to Health, Agriculture Support, Economic Empowerment of Women, Sanitation and World Without Waste. The objective of the programme is to provide the communities with education, skill development opportunities, civic amenities and create awareness around sanitation, hygiene and water conservation.
Working in collaboration with government agencies and its NGO partner SADRAG, HCCB provides training for the best agricultural practices and encouraged to undertake making of vermi-compost, thus enhancing their earning potential. The company has also distributed dustbins to every household in the two villages and provided rickshaw to the panchayats of the two villages to support the government’s initiative of Clean Drive. In its efforts to economically empower the women, HCCB has also helped create several Self-Help Groups (SHGs) in the two villages. HCCB also runs a Pre-Primary Child Care Centre each in Nandpur and Nangla villages. These Pre-Primary child care Centres are equipped with modern education techniques including audio-visual facilities.
The HCCB model village initiatives in the two villages are based on the findings of an extensive study report and collective opinion of village community and panchayat leaders.
Appreciating the partnership between HCCB and the local community, Shukla Wassan Executive Director - Legal & Corporate Affairs, South Asia said, “It’s heartening indeed to see the efforts of our model village initiatives paying dividends to the local community. We remain committed to continue to focus on growing with our community sustainably.”
Reflecting on the impact of HCCB’s model village initiatives, Pradeep Nagar and Niranjan Sharma, Village Pradhan of Nandpur and Nangla respectively, said, “I am pleased to see the overall development of our villages. There’s no denying the fact that due to such integrated community development initiatives of corporates like HCCB, our quality of life has improved significantly be it in terms of quality of education of our children or the quality of vocational training for our men and women or the quality of drinking water for everyone or the quality of our farm produce.”
Earlier in 2017, HCCB on the request of Village Panchayat had concretized the Panchayat land to avoid water logging which often became the breeding ground of mosquitoes causing a big health hazard to the villagers. HCCB also implemented Adult Literacy Programme in Khichra in year 2003 making the village 100% literate by 2009.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
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