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Bidadi: Lives of around 2000 people of the Jogaradoddi and Bairavanadoddi villages of Ramanagara District near Bengaluru are positively impacted from the Model Village Initiatives of Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. HCCB dedicated the two villages to the community at a function held at the government primary school premises of Jogaradoddi this morning. Earlier in August 2018, HCCB had dedicated Medanahalli village near Bidadi to the community under the same initiative.
Reflecting on the impact of HCCB’s Model Village Initiatives, Mr. Manjunath, MLA from the Magadi Constituency, who was present at the ceremony organised to dedicate the villages, said, “It’s so gratifying to know that 100 percent people in both the villages have now access to clean drinking water, electricity and Unique Identity Number and the majority have access to the gas connection. The development is visible. I compliment the HCCB team for taking the initiative that has made such a meaningful difference in the lives of the villagers.”
Earlier, the dignitaries visited the RO Facility with the capacity of 1000 LPH for Clean Drinking Water installed by HCCB in partnership with the village panchayat and also interacted with the women of Self-Help-Groups who have been trained to organize themselves, manage their funds and enhance their earnings through mushroom cultivation, food-processing techniques, tailoring and plate making from the sheath of areca leaves. The dignitaries were also happy to learn that 100 per cent women in both the villages have access to the antenatal care leading to complete elimination of any incidence of malnutrition.
Among other things, a completely refurbished Anganwadi with play kits and separate sanitation blocks for boys and girls have been created as part of HCCB’s model village initiatives. This was also reported that more than 1000 school children from across 25 government schools now have access to clean drinking water. The infrastructure facilities provided in the schools have led to a significant improvement in student attendance, recording as high as 95 per cent with zero dropouts in the last one year.
Apart from Safe Drinking Water and Pre-Primary Education, some of the other infrastructure development programmes implemented in the two villages pertain to Access to Health, Agriculture Support, Economic Empowerment of Women, Sanitation and World Without Waste. The objective of HCCB’s village development initiative is to provide the communities with education facilities, skill development opportunities, and civic amenities and also create awareness around sanitation, hygiene and water conservation.
Appreciating the partnership between HCCB and the local community, Mohan Singh, South Cluster Head, Supply Chain at HCCB said, “It’s heartwarming to see the efforts of our model village initiatives translating into a better quality of life for the people residing in the neighbouring communities around HCCB’s Bidadi factory. We remain committed to continue to focus on growing with our community sustainably.”
The HCCB model village initiatives in the two villages are based on the findings of an extensive study report and collective opinion of village community and panchayat leaders. Also present at the ceremony was Umesh Mallik, Vice President, Public Affairs and Communication.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
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