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-HCCB becomes India’s first Total Beverage Company to set up a beverage exclusive outlet in collaboration with Indian Railway Stations Development Corporation (IRSDC)
Bengaluru, October 2, 2020 – Hindustan Coca-Cola Beverages (HCCB), one of India's top FMCG companies, today unveiled its beverage exclusive outlet at the Krantivira Sangolli Rayanna (KSR) Railway Station in Bangalore. HCCB thus became the first Total Beverage Company in India to open an exclusive outlet inside a railway station in India in collaboration with IRSDC. The IRSDC is constituted by the Government of India as a special purpose vehicle under the Ministry of Railways to develop and redevelop existing and new railway stations in India.
Set up as a pilot project, the beverage exclusive outlet is essentially meant to cater to the hydration needs of commuters visiting the Bangalore City Railway Station where the footfall is high. The HCCB kiosk will serve through a wide range of its beverage portfolio that spans across sparkling, juice, and energy drinks.
Speaking at the launch of the outlet, Mr. Dinesh Jadhav, Executive Director, Market Operations, HCCB said, "We feel privileged to partner with India Railways in their effort to provide clean, safe and hygienic range of beverages to their passengers. What is more heartening is the fact that we are launching this initiative at a city where our headquarters is located. The outlet at Bengaluru City Station is in sync with our commitment to provide our range of beverages to our consumers at arm’s length."
The company in collaboration with India Railways plans to set up similar beverage only kiosks in many other railway stations of the country.
Among others present at the time of the unveiling of the initiative were Ashok Kr. Verma, Divisional Railway Manager, Laxman Singh, ADRM T SBC, Mr. S. Biswas, DCM.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092