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- Offered its beverages to meet the immediate hydration needs of the people working on the ground
- Bolstered initiatives for mass feeding of poor during the pandemic
- Made available lakhs of surgical gloves, masks and personal protective equipment (PPE) kit for health workers
India, June 29, 2020 – Responding to the medical and humanitarian crisis of COVID-19, Hindustan Coca-Cola Beverages (HCCB), one of India's leading FMCG companies, helped expand the relief efforts to more than 2 lakh people impacted by the pandemic in its local communities across India.
As an immediate measure, HCCB in partnership with the government agencies and several NGOs started distributing its beverages among the health workers, police officials and daily wage earners to meet their hydration needs. The much-needed initiative reached the beneficiaries when they were braving the soaring heat out in the open while working on the ground.
Additionally, HCCB offered and delivered more than 1 lakh bottles of beverages including water, juice and soft drinks at various railway stations for the migrant labourers who were returning home by the Shramik Special trains. Continuing with its concerns for the marginalised communities of the society, HCCB with the help of its NGO partners also distributed its products among Safai Karmacharis to appreciate their contributions during the pandemic.
The company also responded promptly to the local government’s requests of providing water, juices, soft drinks, tea and coffee for the people put up in several relief camps. Among other initiatives, the Bengaluru based company partnered with Akshay Patra Foundation which worked tirelessly to feed lakhs of needy people especially from the underprivileged background in different parts of the country.
Some of the other NGOs with whom HCCB tied up with for extending the community outreach programme during the pandemic are Red Cross Society and American Indian Foundation. Based on the needs evaluated locally, the company also leveraged its country-wide sales network to identify smaller and local NGOs to support community programmes.
Besides, HCCB helped provide safety and hygiene kits - Personal Protective Equipment (PPE's) among thousands of healthcare workers and police officials who were fighting like a warrior to defeat the corona virus. The PPE consisted of Hand Sanitisers, Dispensing Bottles, Face Masks, Hand Gloves and Safety Jackets.
The company's efforts have been recognised by several government agencies, administrative bodies and local communities across the country including local municipal corporations, Indian Railways, various NGOs and industrial associations. The support extended by HCCB is in line with the company’s objective of making a lasting and positive difference towards the communities that it serves.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092