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Ahmedabad, January 31, 2019: HCCB (Hindustan Coca-Cola Beverages), through various initiatives, has been continuously working towards creating a safe work environment for all its stakeholders, internal or external. In line with this philosophy, HCCB has launched a state-of-the-art Integrated Driver Management Centre (DMC) and Driver Rest Facility at its Goblej factory on the outskirts of Ahmedabad. The new facility was launched by Dinesh Jadhav, Executive Director, Supply Chain, HCCB.
HCCB's Driver Management Centre has been created with the single-minded focus of driver welfare and benefits, and with the hope that it positively contributes to the overall road safety and driver well-being in India. The state-of-the-art centre has a comprehensive set of facilities, which will enable drivers to have a safe and convenient driving experience.
- Driver counseling room
- Driver change room
- Dedicated Transporter office
- Storage rooms
- Toilet & Bathroom
- Driver sleeping and seating area
HCCB has 18 factories across the length and breadth of India and as one of the top FMCG companies, works closely with stakeholders across the entire manufacturing and distribution value chain. Our logistics and distribution partners along with the driver partners thus form an integral part of the HCCB ecosystem.
Dinesh Jadhav, Executive Director, Supply Chain, HCCB, said, Safety of our associates and all our partners is fundamental to the way to do business. We will continue our relentless pursuit of safety for everyone, in all possible ways. The new centre that we inaugurated and the host of activites that we have planned on the occasion of the upcoming Road Safety Week are only some steps in this direction.
The new DMC kickstarts HCCB's preparations for the 30th National Road Safety Week which will be observed from Feb 4, 2019. HCCB has planned a host of activities to sensitise its associates and other stakeholders on the importance of observing road safety and demonstrate responsible behavior all the time. HCCB will organize training and safe driving sensitization sessions for its associates and sales representatives known as market growth representatives (MGRs), apart from holding safety quizzes, creating safety brand ambassadors covering all the seven business zones of the company, blood donation camps targeting more than 1000 associates, distribution of fliers with messages on road safety and other onground activations.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092