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HCCB’s efforts align with the Government’s initiative to reduce plastic usage
Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies, distributed 22,000 cotton bags at a series of events around four of its factories located at Ameenpur near Hyderabad, Jalpaiguri near Siliguri, Srikalahasti near Chittoor and Goblej near Ahmedabad. The exercise aligns to the government’s efforts to encouraging the use of sustainable materials. HCCB is among the first few corporates to distribute cotton bags at such a large scale.
The bags were distributed at Expos organised by HCCB for generating awareness around water, waste management and sustainable agricultural methods while taking examples from HCCB's economic and community work; using digital and experiential technology. 44,000 visitors participated in the events.
Speaking about the unique initiative, Kamlesh Sharma, Chief Communications Officer, HCCB said, “Our factories are part of a robust local ecosystem and therefore centres of great interest. People throughout the year visit our factories to learn more about manufacturing processes, digital interventions, quality practices etc. We used this insight and created temporary set-ups at our factories where we could disseminate information and create awareness around waste management, water management, reduction in single-use plastic usage, use of digital technology for skill-building and much more. 44,000 people spent an aggregate of 120 hours at these Expos. We are excited and thankful to the participants for this massive response.”
Among the major attractions at the Expo was the demonstration of the Ultra High-Density plantation (UHDP) method of growing mangoes under the company’s flagship program – Project Unnati. Local farmers enquired and understood the technique with a lot of interest.
The company also showcased several initiatives which are inspired by India. Drawing inspiration from the country’s age-old practices of recycle and reuse, HCCB highlighted its initiatives to collect and recover all kinds of plastics and recycle them into clothes, jackets, T-shirts, shoes, furniture, toys etc. through authorised agencies. Building on the theme, the company also created a section where through gamification people could learn about segregation of waste at source, a major environmental challenge. The gamification zone was aimed at enabling and educating people to take care of their surroundings and contribute to the cleanliness drive.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092